Archive for August 2018

How Many Email Blasts Are Too Many?

Have you ever experienced that moment when you open your inbox just to see another email from That One Company? Even worse is when you see two or three waiting for you. Getting flooded with marketing emails is annoying and can ultimately turn you away from a company altogether. So a major question for brokers…

You’ve created targeted messages along with relevant and attractive calls to action. You’ve started reaching out to clients via eBlasts and have a solid commercial real estate strategy in place. Now all that’s left to do is wait for the clients to start flowing in, right? Wrong! While that’s definitely the end goal you want…