Commercial property marketing can be a handful in and of itself, especially when you have a million other things to get done before the end of the day. However, it’s one aspect of running your commercial real estate business that you can’t just ignore.
There are a ton of different ways you can market your commercial property, but one of the best ways to do so is through the use of eBlasts. Let’s take a look at some of the benefits of commercial property eBlasts.
What is an eBlast?
An eBlast—or email blast—is one form of email marketing that has become more popular with companies across all industries. But what makes it different from traditional email marketing?
Simply put, eBlasts are emails sent to a large list of potential and existing customers with the intent of providing further education or promotion. eBlasts are punchy and leave a lasting impression on those who read them.
The Benefits of an eBlast
Sending out a “blast” of emails can sound kind of intimidating, and possibly detrimental, to your customers, but there are actually quite a few benefits. Here are the top five benefits of commercial property eBlasts:
Urgency moves people to action. When you send out an eBlast, there is no wait time before it gets in front of your clients’ eyes. This can be helpful to gain an immediate response, but it can also be helpful for your own marketing strategy analysis.
Since eBlasts are immediate, you can more easily track the results of your strategy and know whether the eBlast was successful or not.
Since they’re typically shorter than most traditional email marketing campaigns, it doesn’t take nearly as much time to create eBlasts. This can free up your valuable time to matters that require more in-depth attention.
Time Efficient and Cost Effective
eBlasts are quick, easy and cut to the chase. They don’t waste your time during the strategizing phase, and they don’t waste your clients’ time with text full of fillers and things that may not be relevant to them.
eBlasts also carry a high return on investment (ROI). They’re cheap to produce and create much higher click-through and conversion rates compared to their cost.
Quick Way to Introduce New Properties
If you are advertising a bunch of new properties, this is one of the best methods to get new people interested in them. But what about your existing clients who still haven’t found that perfect property?
A well-timed eBlast can be the perfect solution to this problem. eBlasts present an opportunity to get your properties in front of more eyes in the quickest manner.
Get Clients Interested in You
eBlasts are perfect for advertising new services or commercial properties, but they can also help your clients get to know you as a company better.
Research has shown that companies who get personal tend to attract more clients, and the same goes for commercial real estate. Use eBlasts to tell your story and get personal with your clients, which can help them make a connection with you. Check out our infographic below to learn the five components to creating an email blast!
5 Components of a Solid Email Blast
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