Even if you’re well into the year, it’s never too late to implement the top real estate marketing ideas for 2018. Take a look at the following ideas to see where you can improve your own online marketing strategies:
- Focus on Quality over Quantity
As the adage goes, “content is king.” However, the meaning of that statement has changed over the years. It used to mean that search engines valued more content over the quality of that content. Today, it means that both search engines and people look for high-quality content over a large amount of content.
In order to reach more potential clients—and keep them around—use 2018 to focus on creating content that contains more value for them. This may include hiring content creators with more experience or taking the time to improve your own content creation skills.
- Optimize Social Media Marketing
Social media marketing came on fast and furious, and it isn’t going anywhere anytime soon. If you’ve dragged your feet getting onboard the social media marketing train, now’s the time to change that.
If you don’t have social media accounts to help broadcast your listings, sign up for them now and start using them more and optimize your strategy while posting on them. Research the new tools and technologies these social platforms have implemented, and incorporate them into your social media marketing strategies.
- Upgrade Your Photos
As you likely know, photos are the lifeblood of real estate marketing. Potential clients want a clear picture of what they’re purchasing, and you are responsible for providing that clarity.
Consider taking steps to upgrade your photography equipment to keep up with emerging technologies and trends. For example, many real estate professionals are using drones to provide better photos of larger properties from angles that weren’t previously possible.
- Jump into Email Marketing
Email is becoming more popular in a wide variety of different industries, including real estate. It is an easy and effective way to send properties to your list of contacts who you know are interested in buying, shortening the transaction lifecycle.
Better yet, you can even use an email marketing platform such as PropertySend, which is designed specifically for real estate and contains a massive database of active buyers, brokers, owners, and developer. This allows you to instantly increase your exposure and get real leads.
- Don’t Forget about Mobile
With the advent of mobile technology like smartphones and tablets, the majority of clients are browsing the web on the go. As such, it’s especially important that you provide a completely responsive experience for your clients, regardless of the devices they use to access your website.
- Provide Better Support
Creating a truly outstanding experience for potential clients is one of the surest ways to translate inquiries into sales. You should always be looking for ways to provide excellent service to your potential clients. For example, you might consider implementing a live chat functionality on your website to provide instantaneous support for clients who are on a time crunch.
- Use New Technology
Staying current with new technology is always a good idea, regardless of the industry in which you work. Real estate is often considered one of the more traditional industries, and real estate companies can sometimes drag their feet in adopting new technology. To stay current, consider adopting technologies like 360-degree cameras and 3D modeling software.
Incorporating these seven ideas into your online marketing strategy will put you in a solid position for the rest of 2018. Looking for some help? Contact PropertySend today and find out how our real estate experts and online marketing gurus can assist you!