Posts by Michelle Chambers

How Many Email Blasts Are Too Many?

Have you ever experienced that moment when you open your inbox just to see another email from That One Company? Even worse is when you see two or three waiting for you. Getting flooded with marketing emails is annoying and can ultimately turn you away from a company altogether. So a major question for brokers…

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Measuring the Success of Your Email Blasts through Real Data

You’ve created targeted messages along with relevant and attractive calls to action. You’ve started reaching out to clients via eBlasts and have a solid commercial real estate strategy in place. Now all that’s left to do is wait for the clients to start flowing in, right? Wrong! While that’s definitely the end goal you want…

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Benefits of Commercial Property eBlasts

Commercial property marketing can be a handful in and of itself, especially when you have a million other things to get done before the end of the day. However, it’s one aspect of running your commercial real estate business that you can’t just ignore. There are a ton of different ways you can market your…

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Has Your Commercial Real Estate Marketing Strategy Gone Stale?

Has Your Commercial Real Estate Marketing Strategy Gone Stale

As with many other industries, commercial real estate is a field that is steeped in tradition and many years of established methodology. Naturally, this tradition found its way into commercial real estate marketing strategies. However, the marketing industry is always on the move. It changes and evolves on what seems like a daily basis, and…

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Top 7 Real Estate Online Marketing Ideas for 2018

Top 7 Real Estate Marketing Ideas for 2018

Even if you’re well into the year, it’s never too late to implement the top real estate marketing ideas for 2018. Take a look at the following ideas to see where you can improve your own online marketing strategies:  Focus on Quality over Quantity As the adage goes, “content is king.” However, the meaning of…

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How to Generate More Leads in the Commercial Real Estate Industry

When you are marketing commercial real estate properties for sale or lease, you have a couple of options. You could go the traditional route of endless cold calls, paper ads, and the congested property listing sites. Or you could start generating more leads proactively by employing a far more direct method. Email marketing has been…

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